What Is Shopper Marketing?
Stop thinking shopper and consumer as the same. They are not. The shopper is the decision-maker at the point of purchase, weighing price, relevance, and convenience. The consumer is the end-user, living with the choice and judging the experience.
When you blur the two, you miss the leverage. Influence at shelf is about reducing doubt, creating clarity, and nudging toward action. Influence in use is about delivering satisfaction and building loyalty.
What You Didn’t Know About Shoppers
Shoppers move fast. To catch them, your message has to be bold, clear, and impossible to ignore considering that:
- 80% of their trip is spent looking, not choosing.
- They notice just 1.5% of in-store displays.
- Every 0.5 sec, they’re hit with a new promo.
- Only 15 words get read the whole time.
- 3 seconds max on any sign, banner, or ad.
- Just 4 chunks of info fit in their brain at once.
Covering the full Shopper Journey
We create end-to-end brand experiences that drive engagement and growth through tailored retail strategies, creative campaigns, and activations — both online and in-store. Our data-driven approach, powered by shopper insights, ensures measurable impact and smarter decisions.
Your Market Moves Fast — So Do We
We understand that every industry moves fast and differently. That’s why we bring flexible, data-informed approaches tailored to your market—whether it's fast-turnaround FMCG rollouts or high-engagement tech demos. From concept to on-the-ground execution, we ensure every touchpoint is purposeful, engaging, and on-brand.
Our deep sector expertise, nationwide activation capabilities, and passion for innovation mean we go beyond reach—we create real impact. With WaveCrest, you gain a proactive partner who understands your landscape and adapts with agility, creativity, and precision.
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