About WaveCrest

Turning Consumer Interest Into Shopping
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WaveCrest is a shopper marketing agency driven by the extra, combining creative instinct with commercial precision. We deliver end-to-end solutions across retail & field marketing, creative campaigns, brand activation, and shopper insights & market intelligence. Our role is to turn strategy into action—helping brands move from being seen to being shopped.

We know that purchase decisions are made in seconds. That’s why we make sure your brand isn’t just seen – it’s chosen. We connect every step of the customer journey, combining creativity, strategy, and insight to ensure you reach people in the moments that truly matter – in-store, online, at events, and everywhere in between.  Our expertise spans FMCG, consumer electronics, retail, lifestyle, and more, with Nordic reach across Finland, Sweden, Denmark, and Norway.

What sets us apart is the extra 10%—the detail, energy, and ingenuity that transform campaigns from good to unforgettable. At WaveCrest, the difference between ordinary and extraordinary is always found in the extra.

Covering the full Shopper Journey 

We create end-to-end brand experiences that drive engagement and growth through tailored retail strategies, creative campaigns, and activations — both online and in-store. Our data-driven approach, powered by shopper insights, ensures measurable impact and smarter decisions.

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A Piece of Our History

  • 1976​ Gorm Larsen & Partners in Denmark founded
  • 1984​ Tessa ​(later part of Harva Marketing) ​in Finland founded​
  • 2010​ Brandiators agency in Denmark founded.

  • 2020–2022​ Brandiators and Gorm Larsen Nordic merges into WaveCrest. 

  • 2022​ Harva Marketing joins WaveCrest.

  • 2024 Montdor, Retail United and Agenda Group join WaveCrest.
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Sustainability & Responsibility

WaveCrest aligns with the OECD Guidelines for Multinational Enterprises on Responsible Business Conduct, committing to ethical practices, transparency, and respect across all operations and supply chains. These internationally recognised guidelines set expectations regarding human rights, labour practices, the environment, anti-corruption, and transparency.

We strive to embed these principles into our policies, operations, and relationships — ensuring that responsibility, trust, and integrity remain central to everything we do. We are proud to operate in alignment with the OECD Guidelines — because delivering “the extra” begins with doing what is right.


We believe that ethical business is non-negotiable: from respecting human rights and fair labour practices to maintaining transparency, combating corruption, and minimizing environmental impact.