Retail Activation Partnership with Multi-tabs Kids and Haleon

WaveCrest and Haleon’s collaboration with the Multi-tabs Kids brand was built on a shared goal: to continuously strengthen brand visibility and drive product sales through impactful in-store activations. Multi-tabs Kids is a brand of multivitamin and mineral supplements specifically formulated for children, aimed at providing essential nutrients that support healthy growth and development. 

As part of this partnership, WaveCrest was responsible for planning and executing retail activations that brought Multi-tabs Kids directly to consumers in high-traffic store environments.  

Strategic Execution Across Retail Stores in Finland

The co-operation included the instore setup for POSM and displays, as well as sampling and tasting activations — all led by WaveCrest’s experienced field staff across Finland. Each campaign setup and promotion day was positioned in a central location within the store to maximize consumer engagement and product visibility.

WaveCrest’s team was responsible for adapting setups to individual store preferences — whether by using existing shelving or building stand-alone installations — and ensuring timely, efficient execution. 

By working closely with Multi-tabs Kids and retail partners, we delivered activations that not only captured attention but also converted interest into sales.