What We Do?
- Path-to-Purchase Analysis: Chart the steps shoppers take, from first awareness through to conversion.
- Decision Triggers: Identify the cues, offers, or experiences that influence buying choices.
- Barrier Identification: Highlight the pain points, gaps, and frictions that slow or stop conversion.
- Experience Optimization: Translate insights into actions that improve flow, relevance, and satisfaction across the journey.
What Makes Us Different From the Pack
- PanelPulse™ – access to a shopper panel for fast online surveys, giving direct feedback on journey steps, triggers, and barriers straight from real consumers.
- Shopper Light Journey™ – a fast and cost-effective journey mapping approach that delivers key insights, highlighting the triggers and barriers that matter most.
- Hawkeye Integration™ – we plug in our digital scraping data from Hawkeye to track competitor online activity, pricing, and promotions, combining it with sales insights to give a sharper market view.
Insight Trial Run
A short, no-strings workshop to experience how we work before you commit. If you have no data, we plug in our in-store set and capture it fast. If you’re drowning in data, bring us your toughest insight question and we’ll cut through the noise. After the workshop, we’ll return with ideas and a clear next-step plan.
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