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Campaign planning

We design campaigns to engage your customers — combining digital marketing tactics, in-store promotions, giveaways and more.

The best campaigns are the ones that get people talking

At WaveCrest we create omnichannel and media-neutral strategies for our clients, covering every touch point along the customer journey. Optimised against our unique attribution model to maximise brand experience and to ensure optimisation of brand engagement.

We create ideas, we create concepts, and we do it from our knowledge of consumer interaction, and what’s possible in retail. Our creative team is skilled in delivering successful campaign ideas across various product types, serving different purposes and customers at different stages in their journey.

Our team of experts will work with you to develop a campaign that will be meaningful to everyone involved.

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BUILDING BRANDS WITH CREATIVE DATA-DRIVEN CAMPAIGNS

At WaveCrest, we specialize in campaign planning and execution tailored to your targets and goals. In a connected marketing world, our clients breathe life into their brands by creating compelling stories, experiences, and campaigns that resonate with their audiences. We provide comprehensive support across all relevant channels, including digital, print, and omnichannel, helping clients with creative and content concepts, efficient campaign execution, and detailed analytics. Our team is dedicated to building the brands of tomorrow, one data-driven marketing campaign at a time.

A SUCCESSFUL MARKETING CAMPAIGN REQUIRES CAREFUL PLANNING AND CREATIVE SOLUTIONS

The most common challenges in creating a campaign are goal setting, channel selection and targeting, and creating the right kind of campaign content. A practical campaign model relies on a specific business, sales, or marketing challenge that can be described and defined. Campaign planning emphasizes the setting of a concrete goal, the best channel choices, a sensible budget and the criticality of scheduling.

We understand that you need to keep your customers coming back for more, but also want them to spread the word about your brand. Our campaigns are designed specifically for this purpose — using a combination of digital marketing tactics and offline events such as in-store promotions and giveaways.

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THE PLANNING OF A MARKETING CAMPAIGN STARTS FROM THE GOAL

Campaign planning starts with a goal that can be tracked with concrete metrics. The goals of the campaign can be, for example, to increase the number of visitors to the website, to increase the number of conversions, or to increase the number of actions on some channels. Instead, "adding brand buzz" is not a concrete enough goal for a marketing campaign, but a way must be found to concretize it into a form that can be measured as buzz.