Building the Festival Experience for Pernod Ricard Finland

WaveCrest and Pernod Ricard Finland have worked together for years on brand activations at festivals and events across Finland. We handle the whole process, from the first concept and design to on-site execution and staffing. Our partnership covers several brands, including Absolut, Beefeater, Bumbu, and Jameson, and extends beyond activations to restaurant and bar setups and sales materials.

One of our longest-running projects is Absolut's presence at Weekend Festival, the largest electronic music festival in the Nordics, which brings over 50,000 people to Espoo to see the world's top electronic artists and DJs.

At Weekend, we have covered everything from concept, visuals and activation planning to staffing and building and dismantling the brand areas. Absolut has been visible throughout the festival, from VIP bars and branded bars to banners and activation spaces.