Strategic Brand Activation for Pepsi MAX x Bucharest Gaming Week
Reading time 1 min.
Pepsi MAX wanted to reach a younger audience and generate excitement for their brand at the Bucharest Gaming Week.
Involving of prominent gaming influencers like Bercea, Oase_MC and Ovy resonated with the gaming community in line with Pepsi's consumer demographics to further amplify the brand's reach.
WaveCrest developed an engaging brand activation plan that featured three different zones enhancing engagement: Gaming Zone, Relax Zone and Stage Zone. Each Zone served as a touchpoint aligning with the brand's energy and lifestyle focus.
- The Gaming Zone created buzz around Pepsi MAX with free games and an influencer championship.
- The Relax Zone served as a social lounge for gamers.
- The Stage Zone hosted lively events and giveaways.
Objectives and Key Results
Our objective was the execution of a brand activation that would increase Pepsi MAX's visibility and foster meaningful interaction at Bucharest Gaming Week.
We aimed to leverage multiple touchpoints and gaming influencers' credibility to ensure a comprehensive reach.
- 1300 impressions
- 228 prize winners
- 1000 Pepsi MAX samples
- 4500 contact reach
- 352 engaged players
Services from WaveCrest
WaveCrest provided a variety of services for the Pepsi MAX activation, including:
- Event design
- Creative design
- Brand promoters
- Event build
- Social media
- Data & analysis