Transforming OBH Nordica's E-Commerce with WaveCrest’s HawkEye Web Crawler
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Groupe SEB and its Nordic company OBH Nordica has been a client of WaveCrest since 2022. WaveCrest has supported OBH Nordica’s e-commerce team to set up a tailor-made, user-friendly web crawling solution for the Nordic region to address improvement opportunities in the e-com channel.
WaveCrest’s HawkEye – Built for Smarter Retail Insights
WaveCrest has developed HawkEye entirely in-house from idea to technical execution. HawkEye is a web crawler that monitors retailers’ websites to identify improvement potential across the various dimensions influencing the customer’s purchase decision throughout the customer journey.
Software development, data upload and onboarding of the OBH Nordica e-com team was completed in less than three months.
Remarkable KPI Growth Across the Customer Journey
Based on the outcomes of HawkEye web crawling, the OBH Nordica e-com team has done a great job acting on the insights provided. All relevant KPIs have shown remarkable improvement over time. For example, in 2024 avg product availability increased by 15%, avg number of reviews increased by 45%, avg number of product images increased by 14%, and the share of products with a video increased by 32%.
