Trusted Retail Partner to Electrolux Since 2020

WaveCrest has been a trusted retail agency partner for Electrolux since 2020, managing all aspects of in-store communication.

Our responsibilities include product launches, marketing campaigns, retail furniture, installations, and comprehensive Point of Sale (PoS) communication. Beyond these, we also support Electrolux with event planning and merchandising, ensuring a seamless and engaging customer experience at every touchpoint.

This long-standing collaboration is built on trust, shared ambitions, and a deep understanding of Electrolux’s retail needs. With more than 200 successful projects in 2024 alone, we continue to drive innovation and excellence in retail execution.

Ensuring in-store brand consistency throughout the year

WaveCrest ensures Electrolux's seasonal campaigns reach the right stores, at the right time, with the perfect placement. Throughout the year, we conduct extensive Nordic merchandising tours, guaranteeing that every campaign is flawlessly executed and maximized at retail.

Our efficiency is unmatched—during our September 2024 tour alone, we completed an impressive 655 store visits across the Nordics in just five days, averaging 16 store visits per day. This level of precision, speed, and dedication ensures that Electrolux's presence in retail is not just seen but truly stands out.

Campaign Highlights

Cooking Made Magically Easy

Many consumers don’t think about steam ovens — or even know what they are. Even those who already own a steam oven often don’t know how or when to use it. So when Electrolux approached us to create store activations for their steam ovens and the new airfryer, we decided to make it simple, inspiring, and positive.

Our store activations featured live cooking demonstrations with chefs, engaging POS materials, competitions, and tastings. Rolled out across electrical retail stores in Sweden and Norway, these activations were a hit with customers, store staff, and Electrolux alike.

In-store Activity Area 

Electrolux needed to update their Activity area in Elgiganten/Elkjøp stores in the Nordics with two different Electrolux products: a cordless vacuum cleaner and an air purifier. Their assignment to us was to dress an existing POS unit with communication that could fulfil three objectives; stick out and attract attention on the shop floor, display and hero the two products and of course convey the unique product benefits of the two products clearly.

Our solution gave the two products one unique face each on the POS unit in which to meet the consumer. These faces featured the unique product benefits for the respective products clearly both on the unit itself and in one smaller freestanding unit. This was complemented with images that showed the products in a home environment to make it easier for the customers to place the products in their own home mentally, all to lower the threshold for considering them and a potential purchase.