Drink More Water - From Festival Hit to Global Best Practice

Bringing Refreshment to the Heart of the Festival

When the sun blazed over summer festivals, one of our clients from the beverage sector wanted to offer festival guests more than just good vibes — they wanted to bring them a cool, memorable experience and turn hydration into a highlight.

The Drink More Water Cooling Zone was designed to do exactly that. Originally part of client’s previous festival setup, it was given new life with updated branding and purpose, showing how smart reuse can deliver both impact and sustainability.

Cool Air, Warm Reactions

At the center of the activation stood a fog wall — a light mist that offered instant relief on hot days and drew curious crowds. Paired with free water distribution, it invited people to take a break, cool off, and enjoy a moment.

The zone became one of the most talked-about spots of the festivals, blending practicality and creativity in a way that made people stop, smile, and share.

From Local Hit to Global Recognition

The DMW Cooling Zone didn’t just win over local festival crowds — it caught the attention of the client’s global team. The concept was voted into client’s global best practices and was presented to other markets as an example of simple, smart, and sustainable event design.