This guide to successful promotions contains practical tips for planning and implementing sales promotions.

We share the best practices for promotions and advise how to avoid the most common pitfalls.

Our guide will tell you, among other things:

• How to set goals for sales promotions and measure their fulfillment?
• When and where should sales promotions be held?
• What is a good promoter like?
• What does the price of sales promotions consist of?

Download guide